Business Application Research Center

Experten für Business Intelligence, Analytics, Big Data, CRM und ECM


Interactive Analytical Storytelling: The Last Mile of Analytics

Data relies on us to give it a voice. Data storytelling has emerged as a sophisticated method for explaining the meaning of data and insights gleaned from complex analytics to foster action. In the age of digitalization, acting on insights from data is key to staying ahead of the competition. Gaining insights from data sources increasing in number, volume, variety and complexity requires state-of-the-art analytics.

Data lakes, data preparation and advanced analytics deliver insights that often need more interpretation and explanation than traditional reports. Data storytelling is a method to provide context, meaning and a call to action. This survey examines the complete information chain from retrieving data from its sources to preparation for analysis, the analysis itself, the visualization of findings and finally the composition of data stories.


Interactive Analytical Storytelling: The Last Mile of Analytics