Use Cases, Implementation and Added Value
This survey-based study offers insights into how European companies are approaching data monetization. Among others, it seeks to answer the following questions:
- How relevant is data monetization and what level of maturity have current projects reached?
- How are companies monetizing data?
- What use cases have organizations already implemented? What use cases are being planned?
- Which technologies are used to implement data monetization projects?
- What are the benefits of data monetization?
- What are the biggest challenges in implementing data monetization?