Workshop: Information Builders
Predictive analytics (PA) is used to identify inefficiencies and/or opportunities. Predictive models are rarely deployed in operational applications and are therefore not changing the behavior of the key employees whose decisions impact the bottom line. PA findings remain embedded in management reports, but the largest benefits are realized by embedding them in decision support applications. You will learn the process from data access and data modeling to adding the predictive models to applications. We also introduce the design thinking methodology, for planning such applications.